Insights
Insights
Notes on leading people, running a growing business and putting AI to work.
The Four Stages of Competence: Which One Are You In?
The four stages of competence in plain words, with real examples for each stage, a table to save, and how to move up a stage.
How Data Spotted a Triple Crown Winner That Horse Racing Experts Passed On
How a data analyst found American Pharoah by ruling out everything else, and why a contact form test taught us to trust the audience over the average.
Customer Journey Map Stages: What a 12 Foot Map Taught an Automotive Brand
Every department can hit its number while customers still have a bad trip. The six stages of a journey map, and what a 12 foot map taught an automotive brand.
What Happens to Your Skills When AI Does the Work?
Expert doctors found fewer warning signs without AI after three months of using it. What that study, and the way pilots use autopilot, teach about keeping your team in the loop.
Bayesian Thinking: How Every Test Should Make the Next One Smarter
How Bayesian search found Air France 447 in a week, why smart people ignore what they already know, and how each A/B test can sharpen the next.
The OXO Peeler and the Case for Designing for Your Hardest Customer
How one person's struggle with a peeler became tools anyone could use, why the handle sat outside the package, and why every engagement starts with Discovery.
The Car Wash Experiment That Explains Customer Loyalty
Why a free head start nearly doubled how many customers finished a loyalty card, how targeted notifications lifted purchases 28%, and why discounts alone build deal hunters.
Use It or Lose It: Why Budgets Reward the Wrong Projects
Why use it or lose it budgets fund activity instead of outcomes, and how one plan measured one way fixes it. With an interactive plan on a page.
Pay for Rat Tails, Get Rat Farms
Why well meant incentives backfire, from 1902 Hanoi to Wells Fargo and AI, plus six questions to ask before you set the next target.
The doubts leaders carry
Six questions leaders rarely say out loud, what the research says about each, and what to do with it.
People, Process, Technology and the Data Loop
How the four connect, why a change in one moves the others, and the signs of where a growing business is stuck.
Always Start At The Beginning
The Rings of Reflection: four lenses, in order, four rings in each, for planning growth without losing the customers you already have.
Be More Bee: Feed the Meadow, Scout the Next One
What Rory Sutherland's bees teach about growing without losing the customers you already have.
